Pentagon Introduces DirectMail Plus

October-25-09

Pentagon is now offering clients the ability to achieve a greater return from their advertising and prospecting campaigns. A new service called DirectMail Plus, combines the targeting ability of direct mail with the power of the internet


Pentagon is now offering clients the ability to achieve a greater return from their advertising and prospecting campaigns. A new service called DirectMail Plus, combines the targeting ability of direct mail with the power of the internet. "It's called Cross Media Marketing", explains Andrew Southwood, Project Manager. "DirectMail Plus gives companies the ability to target specific prospects with a postcard or letter. The prospect is then directed to their personal micro website where marketers can promote their product or event. Results from past campaigns have shown significant increases in response rates. Our digital capabilities allow us to design and personalize each postcard with a unique website address. The software also gives the marketer the ability to track and contact prospects in real time. For more information, contact Andrew at andrews@pentagon.ca



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