DirectMail Plus

DirectMail Plus – A better way to find new customers.

With DirectMail Plus, you will

  • Improve your direct mail response rates
  • Engage responders immediately in a meaningful dialogue
  • Know in real time who is interested in the offer and respond to them immediately
  • Use responses to build an enriched data base for more effective campaigns in the future
  • Measure the ROI for each campaign to ensure effective use of marketing funds

Today DirectMailPlus takes direct mail to a totally new level. Gone are the days where the limitations of using a BRC, toll free number or web site undermine response rates. DirectMailPlus not only solves the problems associated with using these elements in a direct mail campaign, it introduces features and benefits that allow marketing professionals to really get a grip with what works!

Over the years, direct mail has given businesses the ability to target their product to specific people, but it has never been able to immediately identify or track respondents.  DirectMail Plus can!



Each piece that you send out is printed with a unique micro-site URL personalized for the recipient. Studies have shown that more than 42% of direct mail recipients prefer to respond online. Personalized URLs provide an easy and convenient response option.
interact When “John” visits his personalized micro-site, he finds a matching design to the postcard he received in the mail. He is also greeted by a personalized message, “Hello John, thanks for visiting” or “John, are you ready to save money?” 
react Your electronic dashboard allows you to track, in real time, who visited their micro-site. Reports display response rates, visitor patterns and detailed lead information. The program can also be customized to electronically contact you in real time, each time a respondent visits their micro-site.

Click here to see a real life sample campaign